My officemate insists that she and her husband can't do a Whole30 because her husband has high cholesterol (they also have high BP, sleep apnea, and weight issues). She then says she's switched to cooking with 100% margarine vs. butter because it has no cholesterol. *facepalm*
Throwing her a bone, but unable to completely bite my tongue I suggest she try coconut oil, which doesn't have any cholesterol either. She says, "Oh we can't have that! It's all saturated fat and that's the bad stuff!"
On the plus side, since we started Whole30, my parents have "come out of the closet" that they are eating paleo. My mom has lost 20 lbs and is at her lowest weight in 20+years (with more to lose) and my dad has lost 25 lbs. But then, they eat clean during the week and cheat a little on the weekends. I suggested a Whole30 challenge to boost their awesome results and my mom wants to lose an additional 10 pounds in short order. She said, "Oh, that's not sustainable. Too restrictive!" C'mon, mom!!! So frustrating.