My fiance joined me in the whole 30 challenge (day 4 woohoo!) and came home with this conversation the other day:
He was explaining the whole 30 and what it entailed, and described all the rules, no dairy, etc
His co-worker responds with "oh my doctor gave me this great idea to deal with cravings! You take a spoonful of sour cream and take 20 minutes to eat it....by that point your craving is gone!"
LOL My fiance just answered "well, I can't have dairy"
Co-worker: "oh, well you should try it because it works really well!"
Fiance: *shakes head* and walks away