I'm guessing most of the ingredients are there to help thicken the milk, and make it more palitable for people drinking a full glass. I was only using a couple tablespoons as a creamer for my coffee.
I just switched to Trader Joe's Coconut Cream, and whipped it up with some cocoa powder. Comes out like a cocoa cool whip, and blends and thickens fantastically in my coffee. I read some posts here that take issue with the cellulose they use to thicken it, but boy is it good.
I've made coconut butter before, and I have some unsweetened coconut flakes I need to use up. I'll probably make my own next and try to avoid the store bought products altogether.
All that said, I'm on my 5th day and feeling great! Fat Tuesday might need to be a "work at home" day for me though... they're doing a HUGE lunch spread at work and mentally I'll just feel deprived. First year I'm missing Paczki Day! There's just no way to make a Whole30 compliant paczki that isn't a full-blown "orgy with your pants on"...