Sign in to follow this  
ladyshanny

Whole30 Approved at Walmart!

Recommended Posts

Have you seen the Whole30 Approved meals at your local Walmart yet? Eight delicious varieties of Great Value frozen meals have been rolling out to Walmart stores nationwide all month long. Keep an eye out … if they’re not in your local store, they should be soon!⠀

These meals feature American Humane Certified protein, lots of veggies, and delicious herbs, spices, and sauces perfect for between-meeting bites, fast weeknight dinners, and travel meals. In addition, Walmart's commitment to move towards GAP-certified animal protein in Whole30 meals by 2019 is a huge step towards changing our food system and making ethically-sourced animal protein more affordable than ever.⠀

A big part of our ongoing diversity and inclusion efforts involves making the Whole30 easier and more accessible for our entire community. Over the last few years, many Whole30 convenience products (like meat sticks, condiments, and sauces) have entered the market, but because of their price point, they are often seen as luxuries for those shopping on a budget. Partnering with Walmart to create Whole30 offerings under their Great Value brand will help make the Whole30 easier and more accessible for everyone.

Some frequently asked questions:

Are these available in Canada: We wish we could send ALL the Whole30 Approved things across the border to you! Alas, things are complicated when it comes to shipping, distribution and international borders. We are hopeful these might be available to you in Canada someday, and in general we are trying to partner with Canada based brands.

 

What about additives? The meals have some common additives in them (like potato starch or citric acid), as many other compliant shelf stable or frozen options do. (Please note, any mention of “sulfites” are naturally occurring in the vinegar, NOT added.) These are additives that have always been compliant with the program. Check out our common additives cheat sheet resource for more information about which additives are okay for your Whole30.

 

Will it be at MY Walmart? It's rolling out to about 4,000 Walmart stores nationwide; if the Walmart near you carries better for you frozen brands, it's likely you'll find these Whole30 Approved meals there too.

 

But can we trust Walmart? We assure you, this is of top priority for us as well. We have an audit clause written into our contract, and the right to inspect their facilities and production at any time during the partnership to confirm compliance. They are also mandated to provide us with detailed quarterly reporting as to their efforts to move towards GAP certified protein. Finally, we have been working on this partnership for more than a year. They were all 100% on board with a Whole30 approach, many having done the program themselves, and the entire team recognized and respected our rules and standards. We know their entire team respects our mission and community, but we also have the right (and will exercise this right) to verify through an independent audit.

 

 

 

 

 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this