Cocoa powder in the context of a chili spice mix?

[Contradiction]

Hi everyone,

Doing my first Whole30 starting today and I'm still trying to get my bearings here with everything.  

There's a Chili Spice mix that I really like and I've used it for years to make chili but it sounds like it's borderline compliant.  The reason I say that is because it has cocoa powder listed as an ingredent.  I know that as a less than 100% cocoa powder isn't allowed, and that it shouldn't be used as a "treat" to sweeten something up.  

However in this context, which is a "Cincinati Style Chili" with cocoa, cinammon, and nutmeg, as a flavor component does this seem acceptable?

Here's a link to the label:

Penzeys Spices Chili 9000

I can live without it, but I really like the spice mix and I'd find it easier then trying to figure out my own mixture of spices.

What do you all think?

[jmcbn]

This is fine.

Mel Joulwan's Chocolate Chilli (also made with cocoa powder, not chocolate) is very popular around these parts and this is no different - enjoy!

[Contradiction]

Great!  I could have lived without it, but this certainly makes it easier.  There's a certain amount of "magic" to getting chili spices right, and it probably would have been kind of bland to me if I had just picked out 3 or 4.  

Thanks for your reply!